Privacy Policy

At Aurora Design Studio, located in the vibrant heart of London and led by the astute Eleanor Vance, we are deeply committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you interact with our website, engage our services, or otherwise communicate with us. We operate under the principles of transparency, accountability, and respect for your privacy rights, ensuring compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

1. Data Collection

We collect various types of information to provide and improve our services, personalize your experience, and communicate effectively with you. The types of data we collect include:

• Personal Information: This includes your name, email address, phone number, company name, and job title, which you provide when you contact us through our website, request a quote, subscribe to our newsletter, or engage our services.
• Usage Data: We automatically collect certain information about your interactions with our website, such as your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits. This data helps us analyze trends, administer the site, track user movements, and gather broad demographic information for aggregate use.
• Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to enhance your browsing experience, personalize content, analyze site traffic, and target advertising. You have the option to control cookies through your browser settings. Please refer to our Cookies Policy for more detailed information.
• Project-Related Data: If you engage our web design, branding, or digital marketing services, we may collect additional information related to your project, such as business goals, target audience, brand guidelines, content, images, and other relevant materials.

2. Data Usage

We use the collected data for various purposes, including:

• Providing and Improving Services: We use your information to deliver our web design, branding, and digital marketing services, customize your experience, and improve the quality and functionality of our website and services.
• Communication: We use your contact information to respond to your inquiries, provide support, send newsletters, inform you about updates and promotions, and solicit feedback.
• Marketing: With your consent, we may use your information to send you marketing materials, such as brochures, case studies, and special offers related to our services. You have the right to opt out of receiving marketing communications at any time.
• Analytics: We use usage data and cookies to analyze website traffic, identify trends, measure the effectiveness of our marketing campaigns, and optimize our content and user experience.
• Legal Compliance: We may use your information to comply with applicable laws, regulations, legal processes, or governmental requests.

3. Data Sharing

We are committed to protecting your privacy and do not sell, trade, or rent your personal information to third parties for their marketing purposes. However, we may share your data with:

• Service Providers: We may engage third-party service providers to assist us in providing our services, such as website hosting, email marketing, analytics, payment processing, and customer support. These service providers are contractually obligated to protect your information and only use it for the purposes we specify.
• Business Partners: In some cases, we may partner with other businesses to offer joint services or promotions. If you participate in such offerings, we may share your information with the relevant business partner, subject to their privacy policies.
• Legal Authorities: We may disclose your information to legal authorities if required by law or legal process, or if we believe in good faith that such disclosure is necessary to protect our rights, safety, or property, or the rights, safety, or property of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you via email and/or a prominent notice on our website of any change in ownership or control of your personal information.

4. Data Security

We implement a variety of security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Encryption: We use industry-standard encryption technologies to protect sensitive data transmitted over the internet.
• Firewalls: We use firewalls to prevent unauthorized access to our systems and data.
• Access Controls: We restrict access to personal information to authorized personnel who need to know that information in order to process it on our behalf.
• Regular Security Audits: We conduct regular security audits to identify and address potential vulnerabilities.
• Employee Training: We provide regular training to our employees on data privacy and security best practices.

While we strive to protect your personal information, please understand that no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

5. User Rights

You have certain rights regarding your personal information, including:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Erasure: You have the right to request that we delete your personal information, subject to certain exceptions.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal information for direct marketing purposes or on grounds relating to your particular situation.
• Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise your rights, please contact us at privacy@auroradesignstudio.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law. You also have the right to lodge a complaint with a supervisory authority if you believe that we have violated your privacy rights.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The length of our relationship with you: We will retain your personal information for as long as you are a customer of Aurora Design Studio and for a reasonable period thereafter.
• The purposes for which we collected the information: We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, such as providing our services, communicating with you, and complying with legal requirements.
• Legal and regulatory obligations: We may be required to retain your personal information for a longer period to comply with legal or regulatory obligations.

When we no longer need your personal information, we will securely delete or anonymize it.

7. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on our website and update the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

8. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Aurora Design Studio
Attn: Data Protection Officer
123 Regent Street, London, W1B 4DX, United Kingdom
Email: privacy@auroradesignstudio.com